Ten Commandments for Entrpreneurial Marketing

1.Don't kill yourself trying to change the world
	Opportunities are simple angles or tactics.

	NINE ANGLES FOR NEW PRODUCTS
	Take something out of your product
	Put something in your products
	Answer to consumer gripes
	visible differences
	Make it simple


2. Often successful products and services are developed by going against the trends
	Don't chase you competitors, chase your customers by 		seraching for a different attribue


3. Marketing is a battle of concepts, not products and services - where simple ideas beat complex ones.
	Be the first to deveolpe a new category.
	Easier to go down than up. Make it a premium price and 	product.
	MAKE MONEY 1. Price More  2. Cost Less  3.  Sell More

4. It is human nature to go after the total marker and appeal to everyone
	A specialist always beats a generalist.


5. Your management team determines your success! You must be good at merketing internally and leveraging realtionships!
	Your comany and vision mus tbe a people magnet: something 		that can attract crititally needed talent and funds in a 		tight market.


6. Learn selling negotiation skills
	Entrep. have to sell their business plan and make 	on-the-spot decisions about what features to offer what to 	charge, and so on.


7. Need a claear long-term vision of the marker niche and a willingness to revise your tactics and execute differenty on a moments notice.


8. Finding the right channel to distribute your product is everything.
	The million dolar question is how to reach customers.


9. Egos build your business but it is the enemy of successful entrepship.  You must always think as the customer thinks.
	"Pride goeth before destruction and a haughty spirit before 	destruction." Proverbs 16:18

	Who	is going to buy th product?
	What	is the bebedit they are buying?
	When	do they make their purchase and decsion?
	Where	do they expect to find this product?
	Why	buy this vs. other brands?
	How	do they buy and use the product? MAKE IS SIMPLE


10. There is no silver bullet.
	Why do Entrepeneurs succeed? Because they are will to do 	today 	what other only dream about.